What/how does Google Adsense work? What is CPC, CPM, CTR, PPC RPM of AdSense?

 

What is Google Adsense and how does it work?

Can you earn money from Adsense? Some very common questions.

Get your Google AdSense guide and know the points you need to know before applying AdSense.

What is Google Adsense?

If you've started blogging and scouring the internet regularly, you've probably heard of Google Adsense. Google Adsense is the world's most popular advertising medium. Through which you can earn money by using Google ads on your blog.

It is owned by Google. Confirm your payment.  It makes up a large portion of Google's revenue. You must have an idea about the monthly income of Google. A portion of this revenue is paid by Google to you as a publisher.

Adsense ads can also be served on mobile devices.  Anyone with any website that meets www.google.com/adsense can participate in the Adsense program.

AdSense has strict rules, which should not be violated for any reason. As an AdSense publisher it is also your responsibility to follow the rules and regulations.

Adsense   is open for websites, videos, games, mobile apps and more . AdSense ads come in a variety of formats and sizes, including text and images. AdSense Publishers Google Inc. The payment is made by the sharer of honor.

Conditions for getting Google Adsense:-

1. Your blog or website must be at least 1 month old. Exception may be if your website category is single and you can decorate well then even 1 month is possible. 

2. Your website should have minimum 15-20 unique posts. Posts must match the category of your website.

3. All posts/articles on your website must be unique. Can't be copied from anywhere.

4. If any other network has ads on your site, suspend them before applying AdSense. Google generally prefers fresh websites.

5. Your website must not be Adult/Hacking related.

6. Keep the home page/landing page simple. Keep site loading time under 3 seconds. Because Google doesn't like slow sites. Test your site speed.

7. Place AdSense code correctly on your site. 

Google usually takes 7-10 days to review the site if AdSense is applied according to all conditions. Sometimes it may take a little longer.

Important Information for AdSense Publishers:

CPC, CPM, CTR What is PPC?

CPC-  Cost Per Click:  This CPC means how much Google will pay per click on ads. The best way to earn from Google Adsense is CPC. This means, you get paid every time a visitor to your website clicks on your ad. That means no, you can click on your own add. 

Clicking on the publisher's own ads is strictly prohibited. Google is much smarter than all of us. Don't trick relatives into clicking ads. Google will cancel your account if caught.

CPM-  Cost per thousand Impression: The number of times a visitor views your ad. Google will pay you for every 1000 views.

CTR-  Click Through Rate: What percentage of your visitors clicked on the ad. Generally a CTR  of 5-10% is good.

If you can arrange articles with high CPC keywords, you can earn very well with 5-10% CTR.

If CTR is more than 15% your account will be canceled. Google thinks 5-10% CTR is standard. More than that, it means that the publisher is clicking on the ad itself in various ways that are outside of Google's policy.

PPC - Pay Per Click : Google follows this method on the advertiser. This means PPC is the money that Google takes from the advertiser for every click on the advertisement that Google places on your website.

How much can you earn?

Income depends on your article writing and website promotion. The more visitors to your site, the higher your CPM. And if the CPM increases, the CTR will continue to increase.

Always keep CTR in mind. Login to your AdSense account at least once a day and check  if your CTR is more than 10% then turn off the add.  See 1 day CTR rate decreases then display the ad again.

Use Google Analytics to get CTR and visitor details. Google Analytics is a very powerful tool for site bloggers.

What to do if the site is in Bengali?

If you do good keyword research with AdSense, you can organize articles and earn thousands of dollars a month easily. If your site is in Bengali, you need to be a little more advanced. Because finding good CPC keywords in Bengali is difficult. If you have a site in Bengali, you must be very strong on social media.

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